As much as Iowa loves Busch beer, it’s no surprise that two Des Moines softball teams have received a $5,000 Busch sponsorship that includes billboards, beer-themed swag and a $10,000 reward for winning a league championship.
This tale of two teams features 15-year veteran Des Moines softball squad Team Stew and rookie newcomers Beveardale Elite, who both were selected on the strength of their creative video appeals to Busch as part of a contest.
Team Stew, made up of longtime friends who formally played as The Other Place, took on a new name to honor a character in their contest-winning video, a man named Stew who’s inspired by Busch Light to become a better player.
The video submission was handled by Drake University professor Chris Snider. Team Stew went on to win its league with a 10-2 record, earning them $10,000 that Snider said will be split amongst the team’s 14 members.
“I thought we had a good chance of winning,” Snider said. “I thought we had a creative video without it being too polished, which is what we were going for.”
The season is still underway for Beaverdale Elite. They won $5,000 after submitting a video spoof on vintage sitcoms like Full House.
The team, led by Cole Klever, is in its second year together. The name is an homage to a neighborhood little league team they competed with before playing varsity baseball at Des Moines Hoover.
The group of high school teammates went their separate ways for college but gravitated back to Des Moines years later.
Beaverdale Elite plans to invest the money in new equipment and tournament fees. By using the sponsorship money for tournament fees and performing well at those events, Klever said they have the potential to make money off their investment.
“It’s the beer we’ve always been drinking going back to the college days,” Klever said of Beaverdale Elite’s preference for Busch Light. “It’s always been the cheapest beer, it’s always been our first choice.”
The two softball teams received custom Busch Light-themed uniforms to promote their sponsorship. Busch Light is also creating billboards celebrating the teams in locations near their home fields.